Sobre Masa
Extending far beyond merely serving exceptional Mexican cuisine, Sobre Masa’s mission is to be a resounding voice of Mexico, celebrating its rich and diverse culture through the art of food. After 2 years of operating in Brooklyn, Sobre Masa has been recognized by a lot of press, including receiving a bib gourmand from Michelin Guide.
When I stepped in, the challenge was to maintain and extend the digital presence to increase the awareness of the restaurant.
Strategy
01
Trend Research
Analyzing trends in social media and the restaurant industry, and synthesizing insights to propose actionable strategies.
02
Content Strategy
Conducting A/B testing to identify what works on social media, and standardizing visual brand guidelines to ensure consistency.
03
Integrated Guest Experience
Analyzing areas for service improvement, defining the story to be shared, and ensuring a seamless connection between in-person and online guest engagement.
Team
-
Diana Wangeman as Marketing Director
-
Cut Lakeisha Salsabila Pradhanitya as Social Media Manager
