
LAKKE
I was always fortunate to be surrounded by creative friends with different abilities and interests. This encourages me to connect their talents with people who might need them. But whenever I do this, I notice that many people have too many assumptions about themselves, leading them to become less expressive, less confident, and less proud of their work.
To increase people’s confidence about their creation, I made a brand called LAKKE. It is a creative and collective brand that sells products designed by aspiring artists from Indonesia. LAKKE supports youths’ collaboration and believes that everyone can express themselves through art by turning artists’ work into a more commonly bought product (e.g. bag, jacket). I hope to jumpstart great artists by giving them market exposure, networking, and inspiring other creators who aren’t brave enough to take part in our creative industry and economy.
Strategy
01
Product Development
Created daily wearable art (reusable bags, jackets, vests, and stationary) produced through art therapy.
02
Content Creation
User-generated content and introduced the people behind LAKKE. By sharing their stories, motivations, and creative journeys, LAKKE humanizes the brand and creates a connection with the audience. This transparency and personal touch enhance the brand's appeal and strengthen the relationship with its followers.
03
Collaboration
LAKKE creates a supportive ecosystem that nurtures and promotes emerging artists by fostering collaboration. This approach not only helps artists gain recognition and exposure but also contributes to the growth and vibrancy of the creative community.
Team
Cut Lakeisha Salsabila Pradhanitya as Founder
Mazaya Putri Diandari as Copywriter
Shila Sandi as Graphic Designer
Tamara Faradinda Cakra as Art Director

