Hi Fear Club
Young women are often exposed to the unrealistic ideal image of a successful woman; alpha female, fearless, intimidating, and the portrayal of success seems like a faraway land to a timid college student and a doubtful fresh graduate. Inspired to bridge the gap, Hi Fear Club is an initiative that provides a platform for young women to embrace fears and vulnerabilities, turning those traits into assets when treated right by creating an inspiring hub of anything related to fears & aspirations.
Strategy
01
Market Research
Understanding audiences' pain points through primary and secondary research. Both primary and secondary research methods were employed to gather relevant data and insights. This research helped identify the specific fears and doubts that young women face, allowing Hi Fear Club to tailor its services and offerings to meet their needs effectively.
02
Branding
Created brand guidelines to be applied in all communication channels. By maintaining a cohesive brand image, Hi Fear Club can effectively communicate its mission, values, and services to its target audience, establishing trust and recognition.
03
Brand Activation
These events served as opportunities to connect with the target audience, share inspirational stories, provide guidance, and facilitate discussions related to fears, aspirations, and personal growth. By actively interacting with the audience, Hi Fear Club fostered a supportive and empowering environment, encouraging young women to embrace their fears and pursue their goals.
Team
Adhia Rana Kayungyun as Co-Founder & Program Director
Cut Lakeisha Salsabila Pradhanitya as Co-Founder & Brand Director
Tamara Faradinda Cakra as Co-Founder & Art Director
Inez Savira as Strategic Lead
Alia Kirana as Marketing & Communication Lead
Rinda Rufaidah as Partnership Lead
