Toga Party
A virtual networking platform for creative youths in New York City that offer connection with entry-level job hunters and creative career-builder features.
The Challenge
Successful networking unlocks mentorship, professional development, career opportunities, as well as friendships.
In 2020, most professional and industry events shifted online, with a number of events canceled outright.
The virtual format posed barriers to the serendipitous moments that create opportunities for connections that lead to lifelong relationships. How to create a business (profit-generating product or service) that humanizes this virtual process?
The Research & Insights
01
Gen Z needs career support, wants mentorship, and desires to belong.
02
There is an urgency in the creative industry to have more connectivity and a hub to work with newcomers.
03
24% of NYC population fall into Gen-MZ, 70% of job seekers survey found clear barriers between them and the desired jobs, 78% of job seekers said they are tired of the current networking channels.
Acknowledgements
Professor: Elena Drobova